Providing a comprehensive round-up of the way the blogging community covered the major events of the year, this book presents an opinionated guide to 2005.

Textbook

How do you put the "public" in public management? How can the traditional ethos of professionalism and technical expertise be reconciled with norms of represent

* Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through co

This collection of original essays addresses a number of questions seeking to increase our understanding of the role of blogs in the contemporary media landscap