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This book is ideal for teaching subjects related to marketing, management, entrepreneurship, and business ethics. It can be used as the tool to teach students/t
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Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and mana
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Type: BOOK - Published: 2012-08-22 - Publisher: CRC Press
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of
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In todays society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate bu