How to start and manage a newsletter that influences the way readers think or act. A Manager's Guide to Newsletters: Communicating for Results is the first book

A business without a newsletter is like a sports car without wheels. It's nice to sit in and cool to look at, but for that car to have value, it must move forwa

This unique guide begins by shocking us with future headlines such as Statue of Liberty moved to Tokyo Bay & Pearl Harbor Memorial dismantled, then quickly jars

Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations