The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertisin

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public re

Instant Identity: Adolescent Girls and the World of Instant Messaging explains how girls use instant messaging - a primary mode of new media communication for t

The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to

The discussion addresses the task of theater images in a cultural field where the real is mistaken for its reflection, originality constantly played against ser