Broad and international in scope, Advanced Focus Group Research introduces a conceptual framework that can help researchers make informed decisions about how to

Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in co

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers sho

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effectiv

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p