Advertising Communications & Promotion Management
| Author | : John R. Rossiter |
| Publisher | : McGraw-Hill College |
| Total Pages | : 640 |
| Release | : 1997-01-01 |
| ISBN-10 | : 007053943X |
| ISBN-13 | : 9780070539433 |
| Rating | : 4/5 (433 Downloads) |
Book Synopsis Advertising Communications & Promotion Management by : John R. Rossiter
Download or read book Advertising Communications & Promotion Management written by John R. Rossiter and published by McGraw-Hill College. This book was released on 1997-01-01 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter-Percy framework
