Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and pra

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through