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All Customers Are Irrational
Language: en
Pages: 240
Authors: William J. CUSICK
Categories: Business & Economics
Type: BOOK - Published: 2009-07-15 - Publisher: AMACOM

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As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people t
The Irrational Consumer
Language: en
Pages: 156
Authors: Enrico Trevisan
Categories: Business & Economics
Type: BOOK - Published: 2016-03-09 - Publisher: Routledge

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Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives t
Predictably Irrational
Language: en
Pages: 310
Authors: Dan Ariely
Categories: Business & Economics
Type: BOOK - Published: 2008-02 - Publisher: Harper Collins

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Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
The Intuitive Customer
Language: en
Pages: 230
Authors: Colin Shaw
Categories: Business & Economics
Type: BOOK - Published: 2016-08-20 - Publisher: Springer

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how peop
Irrational Persistence
Language: en
Pages: 192
Authors: Dave Zilko
Categories: Business & Economics
Type: BOOK - Published: 2016-04-04 - Publisher: John Wiley & Sons

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A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs