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Language: en
Pages: 153

An Introduction to Qualitative Market Research

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Analysis and Interpretation in Qualitative Market Research

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Interviewing Groups and Individuals in Qualitative Market Research

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Qualitative Market Research

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Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market

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Developing Advertising with Qualitative Market Research

Authors: Judith Wardle

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A