In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners oft

Provides a very practical and step-by-step guide to collecting and managing qualitative data,

This unique text provides a comprehensive framework for creating, managing, and interpreting qualitative research studies that yield valid and useful informatio

With a highly pragmatic, yet rigorous and pragmatically driven approach, this edited book explores demonstrates qualitative research with an applied approach. U

Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and en