Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and de

this book is very informative and easy to understand by students.

Organizations have a wide range of objectives, and they frequently focus their efforts and resources on achieving these objectives. Organizations have both huma

Principles of Marketing has been especially designed and written for the new syllabus of paper CH 3•4 (Principles of Marketing) for the B.Com (Hons.) semester