A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

Winner of the 2013 Cannes Bronze Book Design Lion and the Epica awards, Life in Five Seconds is a gift for anyone with a good sense of humor and a short attenti

This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with t

Which ad pulled best? challenges readers to compare twenty pairs of print advertisements to determine which 'pulled best'. Through analysing the ads, the book a