The Save Darfur movement gained an international following, garnering widespread international attention to this remote Sudanese territory. Celebrities and othe

This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, moder

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, t

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Ko

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relatio