Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. E

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

For fifteen years, the Texas Master Naturalist program has been hugely successful, training more than 9,600 volunteers who have given almost 2.8 million hours t

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and publi