This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision

With advances in information technology and expertise in modeling, IRI introduced model-based services in the US that explain and predict essential parts of the

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models