Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the applica

Peter Metcalf explains and explores anthropological ideas, key anthropologist thinkers, concepts and themes, and the history of anthropological ideas.

Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods

In essays covering everything from art and common sense to charisma and constructions of the self, the eminent cultural anthropologist and author of The Interpr

The first comprehensive work on the burgeoning field of business anthropology, this innovative reference book, including more than 60 international scholar-prac