How Business Relationship Management can accelerate time to value in the Digital Enterprise.

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publi