From the best-selling author of Brand Warfare and outspoken former CEO of John Hancock David F. D'Alessandro, Career Warfare is a "how to succeed book" for the

FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As the youngest-ever CEO of John Hancock Financ

This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the met

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for yo