Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explo

Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbou

Consumer research is often central to academic studies in many different fields, and more recently, tourism studies have empirically examined consumer research

The People’s Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international indust

This book looks at various aspects of tourism education in Asian countries and the impacts of sustainable development in tourism education to the Asian student