This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing manage

The key importance of involving diverse stakeholders in tourism planning and management is increasingly recognized. Collaboration and partnerships are essential

Explores the role of collaboration in tourism to sustain livelihoods, create profitable partnerships, and protect cultures and the environment. Based on robust

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.

Destination marketing requires businesses in a geographically limited area to work together to create greater levels of awareness of the destination. This book