This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu

Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you w

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication science