A synergy between academia and activism has long been a goal of both scholars and advocacy organizations in communications research. The essays in Communication

The action theoretical approach has already proved its value as a framework for communication research, most especially in the study of media audiences and medi

Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this r

Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic l