This book is the first comprehensive history of consumerism as an organised social and political movement. Matthew Hilton offers a groundbreaking account of con

In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized wor

On consumerism.

The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and of

CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or p