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Copycrafting
Language: en
Pages: 0
Authors: Kenneth Lee Rosenauer
Categories: Copy editing
Type: BOOK - Published: 2013-07-15 - Publisher: Oxford University Press, USA

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From newspapers to TwitterRG, the media's ability to deliver news and interact with audiences is constantly changing. In Copycrafting, author Kenneth Rosenauer
The Public Relations Practitioner's Playbook
Language: en
Pages: 586
Authors: M. Larry Litwin
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: AuthorHouse

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"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies
The Public Relations Practitioner's Playbook for (all) Strategic Communicators
Language: en
Pages: 622
Authors: M. Larry Litwin, APR, Fellow PRSA
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: Author House

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Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and
Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells
Language: en
Pages: 155
Authors: Shu Chen Hou
Categories: Business & Economics
Type: BOOK - Published: - Publisher: KOKOSHUNGSAN®

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Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you
Crafting Phenomenological Research
Language: en
Pages: 154
Authors: Mark D. Vagle
Categories: Psychology
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge

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This is an accessible, concise introduction to phenomenological research in education and social sciences. Mark Vagle outlines the key principles for conducting