1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the

Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about

In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef