"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author

1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.

This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author