The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now

Your customer is now in the driver's seat. They're super-connected, influential within their social networks and have high expectations that their brand interac

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you k

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark

With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow'