This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a

Seminar paper from the year 2006 in the subject Business economics - General, grade: 1,3, European Business School - International University Schloß Reichartsh

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a

This text addresses the issues of how to develop new service products - where the concept of service has moved from transaction to experience. The authors draw

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a