An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and o

Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa

Seminar paper from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Dongbei University of Finance and Econom

Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge