In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communicat

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Contemporary Studies in Economic and Financial Analysis publishes a series of current and relevant themed volumes within the fields of economics and finance.

In "Marketing Renaissance: Strategies for the Digital Era," we delves into the dynamic landscape of contemporary marketing, offering a comprehensive guide to na