Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moment

The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in publ

Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as '

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No

In this Book, the focus will be on redefining the concept of luxury and what it means to us. In the future, luxury will not mean expensive, fancy and branded. A