Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho

The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorships

Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revi

Students and professionals can use this definitive, well-tested text to construct their own successful sponsorship plans. This new edition includes fully update

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co