The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, en

Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniq

Accessible to wide range of readers from student to lay people, this authoritative reference provides a complete listing of media concepts, figures, and techniq

A dictionary of Communicaiton and media

With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marke