This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introductio

This unique book offers a comprehensive introduction to field studies as a research method in social psychology, demonstrating that field studies are an importa

This indispensible sourcebook covers conceptual and practical issues in research design in the field of social and personality psychology. Key experts address s

Originally published in 1975, these contributions surveyed the range of social intervention technology available to psychologists at the time, but they are more

Research Methods for Social Psychology teaches students to think like an experimental social psychologist. Striking a balance between theoretical sophistication