The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media inf

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding - both for social media influ

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identific

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the i

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge