An annual publication that profiles important marketing campaigns of the 20th century.

"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries id

These approximately 450 articles explore all topics relevant to American political campaigns, elections and electoral behaviour including some cross-cultural co