Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environm

In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for

Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the un

Building on the strengths of the material published in the hugely successful first edition of Greener Marketing, this important new title examines on a global s

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life