In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical

In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Mar

Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal eth

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The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges ar