Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel

Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awarene

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op

This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec