Related Books
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fiel
Language: en
Pages: 219
Pages: 219
Type: BOOK - Published: 2021-03-26 - Publisher: Notion Press
Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awarene
Language: en
Pages: 975
Pages: 975
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
Language: en
Pages: 292
Pages: 292
Type: BOOK - Published: 2005 - Publisher: Pearson
This work examines, discusses and provides guidance on ethical issues facing marketing practitioners.
Language: en
Pages: 399
Pages: 399
Type: BOOK - Published: 2021-01-28 - Publisher: Routledge
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec