Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra

Franchises have become an ever-present feature of American life, both in our landscapes and our economics. Peter M. Birkeland worked for three years in the fron

WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how

In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the