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Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently,
Recent Advances in Tourism Marketing Research
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In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to ta
Generation Z Marketing and Management in Tourism and Hospitality
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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly
Future of Tourism in Asia
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This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism indust
An Insider's Guide to Place Branding
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This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp