Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. Fr

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence fav

Gamification is becoming a common buzzword in business these days. In its November 2012 press release, Gartner predicts that "by 2015, 40% of Global 1000 organi

This book is dedicated to applied gamification in the areas of education and business, while also covering pitfalls to avoid and guidelines needed to successful

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The imp