This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impa

This text investigates the integration of media and sport over the last century. At a time when the stability of the Western media sport order is under challeng

An examination of the central features of the sport-media phenomenon, focusing on Europe and the USA. The book analyses such issues as new media technology; gen

Anthropologist Rachael Joo explores the gendered and mediated role of sports in producing a Korean sense of self on a global stage.

Sport on television is big business, but it is about more than just commerce. Using a range of national case studies from Europe and beyond, this book analyses