This accessible Handbook provides an essential entry point for those with an interest in the increasingly complex subject of financial decision making. It sheds

This handbook in two parts covers key topics of the theory of financial decision making. Some of the papers discuss real applications or case studies as well. T

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu

In an ever-changing economy, market specialists strive to find new ways to evaluate the risks and potential reward of economic ventures by assessing the importa

The foundation; The firm and its operations; Working capital management; Investment policy; Financing decisions.