Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related

Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - i

Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views

There is growing pressure on teachers and other educators to understand and adopt the best ways to work with the various races, cultures, and languages that div