As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desira