A large share of all online display advertisements (ads) are never seen by a human. For instance, an ad could appear below the page fold, where a user never scr

Between 40% and 50% of online ads served by publishers are actually never seen by Internet users, resulting in ineffective branding campaigns and a considerable

Viewability is a valuable factor for advertising campaigns. Brands are vying for better visibility in digital media to enhance their awareness and acceptance. I

Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations an

This research is the first to address this important problem of ad viewability prediction. Inspired by the standard definition of viewability, this study propos