Related Books

Idea Industry
Language: en
Pages: 244
Authors:
Categories: Business & Economics
Type: BOOK - Published: - Publisher:

GET EBOOK

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does
Idea Industry
Language: en
Pages: 240
Authors: Brett Robbs
Categories: Business & Economics
Type: BOOK - Published: 2008-06-25 - Publisher: Rockport Publishers

GET EBOOK

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does
The Ideas Industry
Language: en
Pages: 361
Authors: Daniel W. Drezner
Categories: Biography & Autobiography
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

GET EBOOK

Daniel W. Drezner's The Ideas Industry looks at how we have moved from a world of public intellectuals to today's "thought leaders." Witty and sharply argued, i
The Most Powerful Idea in the World
Language: en
Pages: 401
Authors: William Rosen
Categories: History
Type: BOOK - Published: 2012-03-15 - Publisher: University of Chicago Press

GET EBOOK

"The Most Powerful Idea in the World argues that the very notion of intellectual property drove not only the invention of the steam engine but also the entire I
Pharma
Language: en
Pages: 816
Authors: Gerald Posner
Categories: Business & Economics
Type: BOOK - Published: 2020-03-10 - Publisher: Simon and Schuster

GET EBOOK

Award-winning journalist and New York Times bestselling author Gerald Posner reveals the heroes and villains of the trillion-dollar-a-year pharmaceutical indust