As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new co

The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the

How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing

Traces the history of the U.S. Army's campaign against the Native American population during the nineteenth century, describing major battles and legendary figu

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the