Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guar

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie